We often run into problems where teams aren't aligned. Psychological research backs this up. Psychologist Celeste Kidd’s research shows only 12% of people share the same concept of a penguin, yet most believe others agree with them. This type of misalignment extends to organizations and teams on just about everything. Design thinking helps teams align better by making ideas concrete, encouraging discussion, and reaching decisions together.
https://www.agux.co/blog/9-out-of-10-people-agree-youre-wrong-about-penguins
