Story time: A colleague of mine asked me for some Jobs-to-be-Done type definitions. You know, the classic functional, social, and emotional types. I thought a quick Internet search would suffice, but no. I didn't find something concrete. With little patience, and thinking I may have lost my search mojo, I decided to write them instead. Here's what I came up with:
@albertocblanco I shared some examples of social and emotional jobs my colleagues and I wrote at SAP here: https://www.designative.info/2022/02/06/bringing-business-impact-and-user-needs-together-with-jobs-to-be-done-jtbd/
@designative thank you! Now we’re talking!! Hahaha. This is was I was looking for and beyond.