Marketing in the oil world is often more art than science, and Pennzoil’s Z-7 blend is a prime example. For over 40 years, it was marketed as a revolutionary innovation, though its true nature remained unclear. A closer analysis (linked) suggests Z-7 was likely just clever branding. What solidifies the oils' legendary status is their lasting presence, coupled with the "multi-vis" lawsuit against Pennzoil #z7 #marketing #Pennzoil
https://oil-glup.ru/threads/pennzoil-multi-vis-motor-oil-with-z7-sae-20w-40-razvitie-legendarnyx-masel-1950-x-iz-1970-x.15/