Larry Swanson<p>Now in its third edition, Colleen Jones's "The Content Advantage" has become a classic in the content-profession literature. The new edition continues to highlight <a href="https://mastodon.social/tags/intelligentContent" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>intelligentContent</span></a> and <a href="https://mastodon.social/tags/contentEffectiveness" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>contentEffectiveness</span></a> and adds a new focus on the impact and use of <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a>. </p><p>I'm not sure how it happened, but we somehow got through a half-hour conversation a single mention of Star Wars :) </p><p><a href="https://contentandai.com/colleen-jones/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">contentandai.com/colleen-jones</span><span class="invisible">/</span></a></p>