ResearchBuzz: Firehose<p>The Conversation: How social media is changing the game for athletes. “The concept of NIL (name, image and likeness) has only exacerbated this by encouraging athletes to promote themselves on social media. Some sport organizations now even factor social media presence into recruitment decisions. These developments raise key questions: should we be treating athletes as brands? And what are the […]</p><p><a href="https://rbfirehose.com/2025/07/05/the-conversation-how-social-media-is-changing-the-game-for-athletes/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/07/05/the-conversation-how-social-media-is-changing-the-game-for-athletes/</a></p>