"All told, it’s fair to say the AI era of the platform-publisher relationship hasn’t gotten off to the smoothest start, but the same could be said about every previous era. “Generative AI has increased the gravitational pull” of some platforms, the news executive quoted at the top of the chapter noted, while others, like X, have less sway. “OpenAI didn’t exist but now is a thing; Microsoft was less of a player and is more of a player,” the executive continued. “The challenge that we have right now is that news, as an industry, tends not to learn terribly well from our past experiences and mistakes.”
This assessment neatly encapsulates a motivating force behind this report. Certain aspects of the AI era are new, while others are eerily familiar; there are opportunities for both news outlets and tech companies to apply the lessons of the past, but structural similarities mean that some mistakes may be repeated. (Sitting outside the scope of this report are questions about the safety and ethical nature of the use of these tools in newsrooms, as well as the impact the widespread adoption of generative AI tools for both content production and consumption might have on the health of the information ecosystem.)
Conscious that this era — and indeed, AI technology as a whole — is in its nascency and critical episodes are yet to fully play out, the primary goal of this latest iteration of our ongoing study is to assess the health of the relationship between platforms and publishers during this early but already stormy period. To achieve this, we conducted 34 semi-structured interviews with representatives from the news and technology industries from the U.S. and Europe: 24 news executives, editors, product managers, and newsroom AI specialists; six former platform executives; two representatives from AI companies; and two AI experts."
https://www.cjr.org/tow_center_reports/journalism-zero-how-platforms-and-publishers-are-navigating-ai.php