@Floppy This is the kind of thing Apple does from time to time. Go out and firmly state a position they take on an issue. They did so with privacy earlier. They might run a walled garden, but I've always perceived them as a company with clear values. They have changed a bit over time and were more anti-establishment in the early days (see their Big Brother ad), but in terms of having an attitude as a company, that's always been there in some shape or form.
@thor agreed - that's why they're the only one of the big ones I trust, and why I'll continue to buy from then.
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