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“Well it is Super Bowl Weekend and I feel like a champ in what you’ve created!”
~ Meka Da’Veas of Sisterhood University

Sometimes, it’s tempting to simply try and copy someone else’s digital marketing approach — even if it doesn’t work well for your brand.

Ultimately, copying someone else’s web strategy is simply bad business. For one, you’re always at least one step behind, which causes lost impacts and sales. But for another, it simply looks cheap and iterative. Your brand is so much better than that!

Mmm... we're loving these new .cpa domains. Just moved one of our favorite accounting clients over to a .cpa 💥

Why you want to stop copying someone else’s digital marketing strategy (And how to develop one of your very own!)

Unfortunately, the need for a new website only becomes more evident over time — not less. That’s the position that our client Coleen Kelly Mast found her website in last year. Her website was on an older platform and needed a refresh to better spotlight her work and current products and services.

Flash is dead. But your website shouldn't be. We recently helped Earth Music Guide re-launch their interactive music guide using modern web technologies. Retro site, modern tech, no Flash.

HubSpot is a streamlined marketing service first and foremost.

WordPress is a flexible CMS first and foremost.

Consequently, these two platforms have different strengths and weaknesses and the means of shoring up their weaknesses vary.

Are you concerned with where tech trends are taking your digital marketing strategy in 2021? Contact R Creative today for an evaluation and strategy to move forward and meet the new year with new sales!

Whether you’re educating in a blog post, sharing in a video, or putting content on social media, you want to ensure that you have a unified voice that matches your brand and connects appropriately with your desired audience.

R Creative boosted

There are plenty of ways to digitize your website to help things hum along and provide a seamless experience for your users. We're only going to see more automated digitization going into 2021

Once you know who you’re marketing to, you can develop a marketing plan that puts your content right at their fingertips.

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