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Personally it's still surprising to me that, as a case study, MongoDB is not primarily highlighted as an example of a firm that used the brand goodwill of "Open Source" as a way to implement a "Freemium" GTM strategy by choosing the most misunderstood and feared #FOSS license (#AGPLv3), then invented a new license that had a cloaked field-of-use restriction (or "constructive restriction" as @webmink calls it), attempting to warp the definition of #OpenSource